Heres to a great marketing seminar!

I do love attending these business seminars, great to learn new things, revisit old ones and re-affirm what you’re doing.  And fantastic to meet fellow business owners and managers facing the same issues.  Highest praise goes to Danny Matharu for organising it superbly – he remarkably managed to take away the need for us to complete tiresome forms and the goodie bag was a winner!

Carl Hopkins, marketing guru, focused on answering key questions that attendees had emailed over prior to the day.  A brilliant approach as everybody could take away something personal to them and their business…as well as sharing experiences and information.

There are so many different marketing channels available – direct mail, website, seo, radio, pr, emails, telesales, exhibitions, tv – where do you start?  Some are brilliant for brand awareness and others keen to get that sale.

My understanding from Carl’s seminar is to test, test, test!  Really get to know your market, research it and make sure each venture is relevant to that particular client.  Separate out campaigns, change wording and offers to see which approach works best.  Many people give up after the first try without looking at what element of the marketing didn’t work.  Good luck!

See Danny’s site Hillrich, see Carl’s site, Kloog

Image from Julian Holtom Photography Ltd