First there’s a simple website with 5 pages or so, just to get a business online so they have a presence. These start from only £325 (view online at www.splitpixel.co.uk/microwebsite)

But what we are really specialists in, are the larger, more interactive sites. These feature updatable areas for our clients. Such as Latest News, Case Studies, Videos… and these usually take the form of a client’s second website, when they have outgrown their initial site. They may be rebranding or growing, or expanding their services. Examples of extra functionality are integration to existing software, like with a property sales/lettings agent, a downloadable secure document area, searchable articles, galleries, blogs and even 3D animation/walkthroughs.

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Include relevant search terms – These are key words and phrases contained within your website content confirming approximately 7 to 15 strong keywords or phrases throughout, identifying a pattern. These are effectively search terms that your clients would use to find you. Well optimised sites are content rich with lots of your keywords and semantically similar words (they are very clever and check that content reads well and has good grammar!).

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The single most cost effective way of online marketing is to be at the top of the search engines on the organic, natural searches.

The natural listings on Google work by using information on websites they have indexed and displaying the sites in priority of relevance. Basically, when someone searches for something, they want to show them exactly what they are looking for. Your website is indexed by firstly submitting it to the search engines, who will then send out programs called ‘spiders’ which crawl around the pages of your site and get to know what you are about – it indexes your site by key words and phrases found…and paints a picture of what you do.

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