First there’s a simple website with 5 pages or so, just to get a business online so they have a presence. These start from only £325 (view online at www.splitpixel.co.uk/microwebsite)

But what we are really specialists in, are the larger, more interactive sites. These feature updatable areas for our clients. Such as Latest News, Case Studies, Videos… and these usually take the form of a client’s second website, when they have outgrown their initial site. They may be rebranding or growing, or expanding their services. Examples of extra functionality are integration to existing software, like with a property sales/lettings agent, a downloadable secure document area, searchable articles, galleries, blogs and even 3D animation/walkthroughs.

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Social media marketing is about creating a BUZZ…get people interested in you, get interested in them, get talking about current topics!

Some ideas for posts and information sharing: new clients, office moves, big team nights out, business developments, inspirational and motivational comments, questions and ideas, linking to articles and blogs and photos, posting opportunities and asking for help – even just letting people know you’ve been to a great place or would recommend someone else’s product or service.

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There are so many different websites and web applications available it can be quite tricky to know just where to start. A tweet, a poke, a post… these can all be quite unnerving for newcomers and in some cases can put people off using a service altogether.

Here’s a quick guide to some of the more popular social networking tools and how you can best use them to market your business.

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Include relevant search terms – These are key words and phrases contained within your website content confirming approximately 7 to 15 strong keywords or phrases throughout, identifying a pattern. These are effectively search terms that your clients would use to find you. Well optimised sites are content rich with lots of your keywords and semantically similar words (they are very clever and check that content reads well and has good grammar!).

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I do love attending these business seminars, great to learn new things, revisit old ones and re-affirm what you’re doing.  And fantastic to meet fellow business owners and managers facing the same issues.  Highest praise goes to Danny Matharu for organising it superbly – he remarkably managed to take away the need for us to complete tiresome forms and the goodie bag was a winner!

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The single most cost effective way of online marketing is to be at the top of the search engines on the organic, natural searches.

The natural listings on Google work by using information on websites they have indexed and displaying the sites in priority of relevance. Basically, when someone searches for something, they want to show them exactly what they are looking for. Your website is indexed by firstly submitting it to the search engines, who will then send out programs called ‘spiders’ which crawl around the pages of your site and get to know what you are about – it indexes your site by key words and phrases found…and paints a picture of what you do.

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