The single most cost effective way of online marketing is to be at the top of the search engines on the organic, natural searches.

The natural listings on Google work by using information on websites they have indexed and displaying the sites in priority of relevance. Basically, when someone searches for something, they want to show them exactly what they are looking for. Your website is indexed by firstly submitting it to the search engines, who will then send out programs called ‘spiders’ which crawl around the pages of your site and get to know what you are about – it indexes your site by key words and phrases found…and paints a picture of what you do.

Read the rest of this entry >>