How to create a social media content strategy
Creating a social media content plan can take your online presence to the next level. Not only will it make your life a million times easier – so no more forgetting that important date (we’ve all been there) – it will also streamline your content for success.
Everything you need to know about Instagram Reels
Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.
Inclusivity: Social media marketing as a LGBTQ+ ally
There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
Inclusivity: How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.
Accessibility: How to make your brand more accessible
Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.
Netflix’s ‘The Social Dilemma’, Social Media Management, and Mental Health
Digital Content Creator, Ell, talks about the steps they’ve taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.
Which social media metrics matter?
What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.
The five types of social media user
Do you really understand your audience online? Let’s take a closer look at the different types of personalities on social media.
Do memes belong in your marketing strategy?
Memes dominate almost every social media platform. Love them or hate them, they’re inescapable. But can memes help you better connect with your customers?
What are Google Ads? An introduction to PPC advertising
Behold the lead gen power of pay-per-click! Here’s everything you need to know to get started with paid advertising.